kenm
10-12-2002, 12:18 AM
Hi, I am a graduate student at Cal. State University's MBA program. For my grad project I am doing a business plan for a ficticious snow apparel company. In order to make this as real as possible I would really appreciate it if any of you would take the time to answer the following 19 questions so that I can include a survey section in my final report. I would really appreciate this and you would all be helping out a struggling college student who would like to someday break into the business, thanks if you have the time.
For the following questions snow apparel refers to any type of clothing you might purchase for activities in the snow (boots, jackets, pants, hats, gloves, etc.)
1. In your opinion what are the top 5 high end snow apparel brands?
2. Where are you most likely to go shopping for snow apparel:
Mall, Snowmobile Retailer, Snow Shop, Catalogs, Internet, Other__________?
3. What snowmobile make do you currently ride (Name and Model).
4. Do you generally use your snowmobile for:
Trail riding, racing, Other________?
5. Where do you typically find information on snow apparel:
Magazines, Catalogs, Internet, Snowmobile Shop, Friends, Other____?
6. How often do you snowmobile a year:
1-2 times, 3-4 times, 5-7 times, 8-10 times, 10+ times
7. How much do you usually spend on snow apparel per year:
Less than $150, $151-$250, $251-$350, $351-450, $451-$550, More than $550
For the Following Questions, please use the following numeric scale:
1= not likely, 2=somewhat likely, 3=very likely, 4=It’s a given
8. When you purchase a new snowmobile how likely are you to purchase new apparel at the same time (1, 2, 3, 4)?
9. What are the chances that you will purchase the same brand snow apparel as your Snowmobile (for example a Polaris brand jacket instead of a Fox) (1, 2, 3, 4)?
10. How likely are you to buy different snowmobile brand apparel than the brand you ride, for example you ride a Polaris but purchase an Arctic Cat jacket: (1, 2, 3, 4)?
11. What is your biggest complaint about current snow apparel selections?
For the Following Questions, please use the following numeric scale:
1= not important, 2=somewhat important, 3=very important, 4=most important
12. How important is Price when purchasing snow apparel (1, 2, 3, 4)?
13. How important is Quality when purchasing snow apparel (1, 2, 3, 4,)?
14. How important is the Material when purchasing snow apparel (1, 2, 3, 4,)?
15. How important is the Look/Style when purchasing snow apparel (1, 2, 3, 4,)?
16. How important is Brand Name when purchasing snow apparel (1, 2, 3, 4,)?
17. Where do you live? Country/State/City:
18. What is your annual household income in thousands:
Less than $25, $26-$40, $41-$50, $51-$60, $61-$70, $71-$80, $81-$90, $90+
19. Are you Male or Female?
:D
For the following questions snow apparel refers to any type of clothing you might purchase for activities in the snow (boots, jackets, pants, hats, gloves, etc.)
1. In your opinion what are the top 5 high end snow apparel brands?
2. Where are you most likely to go shopping for snow apparel:
Mall, Snowmobile Retailer, Snow Shop, Catalogs, Internet, Other__________?
3. What snowmobile make do you currently ride (Name and Model).
4. Do you generally use your snowmobile for:
Trail riding, racing, Other________?
5. Where do you typically find information on snow apparel:
Magazines, Catalogs, Internet, Snowmobile Shop, Friends, Other____?
6. How often do you snowmobile a year:
1-2 times, 3-4 times, 5-7 times, 8-10 times, 10+ times
7. How much do you usually spend on snow apparel per year:
Less than $150, $151-$250, $251-$350, $351-450, $451-$550, More than $550
For the Following Questions, please use the following numeric scale:
1= not likely, 2=somewhat likely, 3=very likely, 4=It’s a given
8. When you purchase a new snowmobile how likely are you to purchase new apparel at the same time (1, 2, 3, 4)?
9. What are the chances that you will purchase the same brand snow apparel as your Snowmobile (for example a Polaris brand jacket instead of a Fox) (1, 2, 3, 4)?
10. How likely are you to buy different snowmobile brand apparel than the brand you ride, for example you ride a Polaris but purchase an Arctic Cat jacket: (1, 2, 3, 4)?
11. What is your biggest complaint about current snow apparel selections?
For the Following Questions, please use the following numeric scale:
1= not important, 2=somewhat important, 3=very important, 4=most important
12. How important is Price when purchasing snow apparel (1, 2, 3, 4)?
13. How important is Quality when purchasing snow apparel (1, 2, 3, 4,)?
14. How important is the Material when purchasing snow apparel (1, 2, 3, 4,)?
15. How important is the Look/Style when purchasing snow apparel (1, 2, 3, 4,)?
16. How important is Brand Name when purchasing snow apparel (1, 2, 3, 4,)?
17. Where do you live? Country/State/City:
18. What is your annual household income in thousands:
Less than $25, $26-$40, $41-$50, $51-$60, $61-$70, $71-$80, $81-$90, $90+
19. Are you Male or Female?
:D