We'd say that Yamaha Apex snowmobiles were misunderstood except that they aren't. They simply appeal to a more discerning crowd, one that places a premium on the experience of snowmobiling and the quality of the ride. And they like a sled that stands out from the crowd or, at least, one that can get away from the crowd.
The 2013 Yamaha Apex SE stands out. Priced close to US$15,000 and more than $17,000 in Canadian dollars, the Apex SE separates serious buyers from bargain seekers in a hurry. But, the irony may be that the seemingly spendy Apex may well be the better long-term buy. Quality matters, but you do pay for it.