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Discussion Starter #1
Hi, I am a graduate student at Cal. State University's MBA program. For my grad project I am doing a business plan for a ficticious snow apparel company. In order to make this as real as possible I would really appreciate it if any of you would take the time to answer the following 19 questions so that I can include a survey section in my final report. I would really appreciate this and you would all be helping out a struggling college student who would like to someday break into the business, thanks if you have the time.

For the following questions snow apparel refers to any type of clothing you might purchase for activities in the snow (boots, jackets, pants, hats, gloves, etc.)

1. In your opinion what are the top 5 high end snow apparel brands?

2. Where are you most likely to go shopping for snow apparel:
Mall, Snowmobile Retailer, Snow Shop, Catalogs, Internet, Other__________?

3. What snowmobile make do you currently ride (Name and Model).

4. Do you generally use your snowmobile for:
Trail riding, racing, Other________?

5. Where do you typically find information on snow apparel:
Magazines, Catalogs, Internet, Snowmobile Shop, Friends, Other____?

6. How often do you snowmobile a year:
1-2 times, 3-4 times, 5-7 times, 8-10 times, 10+ times

7. How much do you usually spend on snow apparel per year:
Less than $150, $151-$250, $251-$350, $351-450, $451-$550, More than $550


For the Following Questions, please use the following numeric scale:
1= not likely, 2=somewhat likely, 3=very likely, 4=It’s a given

8. When you purchase a new snowmobile how likely are you to purchase new apparel at the same time (1, 2, 3, 4)?

9. What are the chances that you will purchase the same brand snow apparel as your Snowmobile (for example a Polaris brand jacket instead of a Fox) (1, 2, 3, 4)?

10. How likely are you to buy different snowmobile brand apparel than the brand you ride, for example you ride a Polaris but purchase an Arctic Cat jacket: (1, 2, 3, 4)?

11. What is your biggest complaint about current snow apparel selections?


For the Following Questions, please use the following numeric scale:
1= not important, 2=somewhat important, 3=very important, 4=most important

12. How important is Price when purchasing snow apparel (1, 2, 3, 4)?
13. How important is Quality when purchasing snow apparel (1, 2, 3, 4,)?
14. How important is the Material when purchasing snow apparel (1, 2, 3, 4,)?
15. How important is the Look/Style when purchasing snow apparel (1, 2, 3, 4,)?
16. How important is Brand Name when purchasing snow apparel (1, 2, 3, 4,)?

17. Where do you live? Country/State/City:

18. What is your annual household income in thousands:
Less than $25, $26-$40, $41-$50, $51-$60, $61-$70, $71-$80, $81-$90, $90+

19. Are you Male or Female?
:D
 

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2,885 Posts
Here: 1 will go 1st


1 - Reima, Klim, FXR, SnoRider, OEMs (Ski Doo, Polaris, etc..)

2 - I do my sled gear shopping at the snowmobile shows

3 - Ski Doo and Polaris

4 - Trail Riding and Racing

5 - Snowmobile Shows

6 - 10+ times

7 - 151-250

8 - 1

9 - 2

10 - 1

11 - Sizes. I am not a "fat" person, but big. It seems like the nice gear is usually not avail in anything bigger than 2X. And then the stores don't usually carry them if they do offer them anyways.

12 - 3

13 - 4

14 - 4

15 - 4

16 - 1

17 - USA/ Michigan/ City

18 - $71k-$80K

19 - Male
 

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8,771 Posts
1: Reima, Ski-doo, Coldwave, HJC, Klim
2: Sled accessory store (Royal Distributing, Barrie Ont.)
3: 20001 Ski-doo MXZ 600
4: Trail riding
5: Friends
6: 10+
7: less than $150
8: 1
9: 4
10: 1
11: Some of the graphics on the Ski-doo jackets aren't to my liking. I'm not into the 70s retro look.
12: 2
13: 4
14: 2
15: 4
16: 4
17: Canada, Ontario, Oshawa
18: $51-$60
19: Male
 

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664 Posts
1. Ski-doo, Columbia, Castle, Coldwave, Klim

2. Snowmobile show, Dealers.

3. 2000 Ski-doo MXZ700

4. Trail Riding

5. Magazines, Catalogues, friends, websites

6. 10+

7. less than $150

8. 3

9. 3

10. 1

11. The sizing, I'm tall bearly anything fits. I ride Ski-doo and love their apparel but purchased columbia because of better sizes such as XLT.

12. 2

13. 4

14. 3

15. 4

16. 3

17. USA/Wisconsin/Racine

18. Still live with the parents, Just me- $26-40k

19. Male
 

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11,658 Posts
1. columbia, cold wave, ski-doo, polaris & arctic cat
2.shows and dealer.
3. ski-doo mxz 500.
4. being a bum.
5. magazines and dealer.
6. 10+
7. $150-200.00
8. 3
9. 4
10. 1
11. big money
12. 2
13. 4
14. 3
15. 4
16. 2
17. oakland, ontario, canada
18. $90
19. male

for the last question if you would have asked sex i would have just answered yes. :hallo3:
 

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3,522 Posts
1. Reima,Klim,Columbia,Castle,OES.

2. Dealer

3. 02 Skii Doo MXZ 700

4. Trail riding, with the occasional skip in the water

5. Mags

6. 10 +

7. 150-250

8. 2

9. 3

10. 1

11. more breathable,more reflective material

12. 2

13. 4

15. 3

16. 3

17. Watertown,Wis.

18.90+

19. Sex........yes LOL OK male :doh:
 

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1,674 Posts
1-reima,coldwave,ski-doo,hjc,columbia
2-sled retailer
3-ski-doo mxz 800
4-trail
5-sled shop
6-10 plus
7-$351-$450
8-3
9-4
10-1
11-pricing too high
12-3
13-4
14-3
15-3
16-2
17-canada ont oshawa
18-$81-$90
19-yes to sex but not with paul yarek
:p :p :hallo4:
 
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