diversified ? i can tell anyone for sure if you diversify then you do it with a likewise customer base.
snowmobilers are hunters, fishers and outdoorsy people. {i want to say fisherMEN and outdoorsMEN but ladies do that too}. most all of us have tow vehicles, trailers, and a wide open space of some kind so they should try and capitalize on the people already coming in the door. try and create the family fun center at the dealership, not a diesel joint.
if they are trying to use their dealer body to market this stuff they have gone off the deep end. can you cast a fly with a backhoe ?